The return of the Wispa

Cadburys have bowed to pressure from Facebook and have brought back the Wispa!

It was withdrawn in 2003 when the Dairy Milk Bubble replaced it – except it didn’t because it doesn’t taste anywhere near as good – which was a total travesty. Hence my (disproportionately) massive excitement when my friend Jo mentioned that she was eating one in her facebook status. A couple of wall posts and a dash to the nearest newsagents later, so was I.

Major excitement about a chocolate bar? It’s extremely sad, isn’t it?! Still, the wispa played a very important role in my childhood. (Actually, chocolate in general did, which would explain why I then had to abstain from it for 2 years as an adult!)

Aged 5, I discovered that my Dad’s desk chair was a lot of fun, my very own roundabout in the study. One day, just after I’d yelled “this is just like being at the dentist’s!”, I found myself thrown forwards onto his desk, burying my front teeth into the wood. The tooth marks are there to this day and within the hour I was at the dentist’s. All that happened was that my front teeth got a bit of a knock and were sensitive for a while, but I wasn’t happy eating with them and wouldn’t put anything in my mouth. My grandad, after a few days of this, suggested that I be challenged to bite down on a wispa, knowing that it was the right combination of solid/air to give me my confidence back – and it worked. I knew his paramedic training had its uses!

Anyway, wispas are great and are vastly superior to Aeros. Some useful (?) facts:

– Wispas were first launched in the Newcastle area in 1981 and were so popular that they launched nationally in 1983. The Newcastle Woolworths sold over 10,000 on the first day! 9.5 million were sold in the Newcastle area in the first week.
– There are around 14,000 wispa fans across 93 facebook groups (not sure if the people at Cadburys realise you can join more than one group!)
– The original size was scaled down, as it was thought the bar was too big for a ‘lady’ to fit in her mouth.
– Apparantly, the secret of wispa’s ‘unique’ texture & taste is guarded by a “bubble guru”. Whatever!

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